European Waste Reduction Week

I woke up this morning and realized that European Waste Reduction Week has already begun. Oh goody! Let's reduce our waste and increase our awareness...for a week! Riiiighhht.

Seems kind of silly. I mean, does anyone really make fundamental changes over one week? How much does "raising awareness" really influence behavior? Kind of like my doubts about "environmental education", I always come back to the adage, "you have to start somewhere".

Here are the participating organizations:

• ADEME (Agence de l'Environnement et de la Maitrise de l'Energie) (France);
• ACR+ ((the Association of Cities and Regions for Recycling and Sustainable Resource Management)(Belgium);
• IBGE (Bruxelles Environment)(Belgium);
• ARC (Cgencia de Residus de Catalunya)(Spain); and
• LIPOR (the intermunicipal waste management authority of the Grand Porto metrolitan area)(Portugal)

Details for the whole kit and kaboodle are here.